Trusted by
PwC logoPwCEY logoEYIDFC First Bank logoIDFC First BankDeloitte logoDeloitteOracle logoOracleFord logoFordUjjivan Small Finance Bank logoUjjivan Small Finance BankAir India logoAir IndiaPunjab National Bank logoPunjab National BankRateGain logoRateGainLatentView logoLatentViewRedington logoRedingtonSaurashtra Cement logoSaurashtra CementNexturn logoNexturnTPAC logoTPACReliable Group logoReliable GroupGates Foundation logoGates FoundationGoogle logoGooglePepsi Co logoPepsi CoWipro logoWiproCapgemini logoCapgeminiVisa logoVisaPwC logoPwCEY logoEYIDFC First Bank logoIDFC First BankDeloitte logoDeloitteOracle logoOracleFord logoFordUjjivan Small Finance Bank logoUjjivan Small Finance BankAir India logoAir IndiaPunjab National Bank logoPunjab National BankRateGain logoRateGainLatentView logoLatentViewRedington logoRedingtonSaurashtra Cement logoSaurashtra CementNexturn logoNexturnTPAC logoTPACReliable Group logoReliable GroupGates Foundation logoGates FoundationGoogle logoGooglePepsi Co logoPepsi CoWipro logoWiproCapgemini logoCapgeminiVisa logoVisa

Proof

The brilliant minds and brands behind our journey

PwCEYIDFC First BankDeloitteOracleFordUjjivan Small Finance BankAir IndiaPunjab National BankRateGainLatentViewRedingtonSaurashtra CementNexturnTPACReliable GroupGates FoundationGooglePepsi CoWiproCapgeminiVisa

Success stories

Outcomes, not attendance

Ernst & Young

450+

Partners trained in the GenAI 101 Masterclass

Participants — highly experienced professionals across Legal, Treasury, Finance, Audit, HR, Consulting, Government, Education and Operations — reported high satisfaction, with significant efficiency and productivity gains.

10,000+ consultants trained in prompt engineering and no-code GenAI application development.

PricewaterhouseCoopers

650+

Young professionals trained in the D&A Bootcamp

Over two years SETU trained 650+ fresh graduates joining PwC's Data & Analytics practice, from Technology, Pure and Applied Sciences, Commerce and Arts backgrounds.

Comprehensive training plus personalised mentoring made them productive quickly.

Saurashtra Cement

120+

CXOs and top leaders

GenAI fundamentals plus specialised hands-on learning for function-specific use cases, resulting in quality improvements and a more innovative culture.

Hathi & Sidhee Cement leadership cohorts.

IDFC First Bank

150+

Fresh graduates from diverse backgrounds

Smoothing the transition from campus to career and preparing graduates for real industry projects. A further 40+ product leaders trained on product lifecycle, design thinking and growth hacking.

SETU is designing IDFC's year-long AI and AI for Visionary Leaders.

RateGain

350+

Professionals across 8 global cohorts

Prompt engineering, vibe coding and agentic AI for developers, STLC teams and functional groups in HR, Finance, Sales, Marketing and Legal.

GenAI mastery, efficiency and innovation across the organisation.

LatentView

150+

Professionals across analytics teams

Qlik Sense, data visualisation, A/B testing and experimentation across Retail Marketing, Financial Services and Business Analytics, plus agentic AI for Finance.

Accelerated GenAI adoption enterprise-wide.

Redington Group

Tech team

Trained in Generative Business Intelligence

Hands-on live learning sessions equipping the technology team to handle deep development client projects of similar complexity and scope.

Testimonials

In their words

"Your presentation was not only informative but exceptionally insightful. I particularly appreciated the real-world case studies, which gave a clear perspective on how AI can be leveraged for strategic advantage. The effort you put into customizing the content to our unique business challenges did not go unnoticed."

Ananthanarayanan S

Partner, EY

1 / 8

Leadership

The people behind SETU

Ujjyaini Mitra

Founder & CEO, SETU

  • 19+ years building Data CoEs and innovation hubs for startups and large enterprises.
  • Former Chief Data Officer at ZEE Entertainment and Head of Data for ZEE5 globally.
  • Leadership roles at Viacom18 (VOOT), Flipkart and Bharti Airtel; started at McKinsey & Co.
  • NASSCOM Deep-Tech club mentor, mentoring startups scaling deep-tech products globally.
  • MSQE from Indian Statistical Institute, Kolkata; double honours in Mathematics and Theoretical Computer Science from Chennai Mathematical Institute.
  • PGD in Design Thinking & Innovation from MIT, Columbia and Tuck.

Shivranjan Kolvankar

AI Learning & Skilling Specialist

  • · 12+ years in AI and GenAI
  • · Builds AI-driven solutions across HRTech, EdTech and business
  • · Trained 4,000+ students and professionals in advanced AI methods

Pinjala Dutta

Head of Operations

  • · 11+ years, techie turned project owner
  • · Large-scale operations management, planning and development
  • · Ex-Maersk, Cab-e, Infosys and Wipro

Our mentors

Prof Arindam Banerji

Professor at IIM Ahmedabad

Ireena Vittal

Ex-Partner McKinsey; independent board director

Prof Ashok Banerji

E-learning consultant; honorary faculty, University of Liverpool